[KÄLLÖ-KNIPPLA, MARS 6, 2025] Swedish fashion technology startup Gryning today unveiled its first three collections, designed using their innovative Saga design platform. The collections mark a significant shift toward democratized, circular fashion production, where creators can transform their unique visions into ready-to-wear pieces without traditional industry barriers.
Developed in-house, the Saga platform enables creators to design complex garments that are produced on-demand in European facilities, eliminating inventory waste while maintaining exceptional quality.
No synthetics, not made in China and no mass production.
Each piece is produced on-demand in Europe using a breakthrough blend of recycled and natural biodegradable materials, ensuring both quality and sustainability. Every item sold features a unique QR code that allows customers to track their garments and learn more about how they're made and their climate impact – a complete product passport for full transparency.
"Fashion creation shouldn't be limited to traditional design houses," said Siri Vikman, CEO of Gryning. "Our platform opens doors for creators to build their own sustainable fashion brands while earning fair compensation. By producing only what's ordered and using circular materials, we're reshaping how fashion is made and consumed."
The platform launches with three distinctive Scandinavian creators: Julia Torle, Jasmine Nilsson, and the creator duo Sara Svalberg and Sofi Anckarman, each showcasing exclusive collections that demonstrate Saga's ability to translate personal style into ready-to-wear fashion.
As part of the launch, Gryning has also made a statement dress designed by the company's CEO Siri Vikman using Saga. Priced to honor the Paris Agreement's 1.5°C target, each piece represents the company's commitment to climate-conscious luxury.
"This isn't just a dress – it's a wearable statement," explains Vikman.
Gryning has established a new standard for creator compensation in fashion by ensuring that each creator receives up to 30% of the price from their designs. The European-made collections, starting at €165, utilize a zero-inventory manufacturing process minimizing waste and overstock that results in a 70% smaller carbon footprint compared to traditional methods.
"Working with AI is very exciting." said Julia Torle. "It's a novel concept that differs greatly from traditional hand sketching. AI is far more efficient and I believe it will have a major impact on the fashion industry going forward. It's truly exciting to be at the forefront of this new technology."
"It was crazy to see our vision come to life so instantly. We’ve always had ideas in our heads, and now we could actually create them in real time." said Sara Svalberg.
The current collections focus on occasion wear dresses, with plans to expand into additional categories later this year. All pieces are available exclusively through www.gryningstudios.com.
Creators can sign up to try Saga for free at www.gryningstudios.com/saga and apply to have their designs produced and sold through the platform, with approved creators receiving up to 30% of the price from each sale.
About Gryning
Gryning, a trailblazing fashion technology company, is transforming the fashion industry by reimagining the design, production, and sales processes. Through the integration of AI technology, circular production methods, and a creator-centric business model, Gryning is shaping the future of fashion design and manufacturing.
CEO:
Siri Vikman - siri@gryningstudios.com
Chairman of the board:
Per Gunnarsson - per@gryningstudios.com
CTO:
Philip Arvidsson - philip@gryningstudios.com
Media Contact:
Oskar Glauser - oskar@gryningstudios.com
