Frequent Questions.

Customer questions

How does on-demand production affect delivery times?

Because each item is made to order, delivery times may be slightly longer than fast fashion brands. Typically, orders arrive within 2-4 weeks.

Since it's on-demand will it be as good as something mass-produced?

Our European production partners are highly skilled and use advanced technology. On-demand doesn't mean lower quality—it means focused production. We have strict quality control measures in place, and every garment is inspected before shipping. We are proud of the craftsmanship.

How do I know my size?

Each product page includes a detailed size guide. Since our products are made on demand, we recommend checking measurements carefully before ordering.

Can I return or exchange my order?

Yes of course! Any returns are acceptable 14 days after you receive your order.

If I return an item, what happens to it?

We designed our system for circularity. Returned items, if in new condition, may be resold. Items that cannot be resold are recycled or repurposed whenever possible. Our DPP will show the end-of-life options.

Does Gryning use air freight?

No. We do not fly. All shipments are transported by rail or road to minimize environmental impact.

How can I stay updated on new collections?

Follow us on Instagram and TikTok, or subscribe to our newsletter for exclusive updates on upcoming creator drops.

Why are your prices higher than fast fashion brands? Is it just a 'sustainability tax'?

Our pricing reflects the true cost of ethical and sustainable production. We pay fair wages, use high-quality, circular materials, and produce in Europe, all of which cost more than the exploitative practices of fast fashion. We also have a fair revenue share with the creators. It's not a 'tax' but an investment in a better future for fashion.

Creator questions

How can I launch a collection with Gryning?

We collaborate with selected creators who align with our vision. If you're interested, reach out to us, and we'll guide you through the process!

What is the Fast Track option?

If you want to create a garment immediately, we offer a Fast Track option. This allows you to move straight to production with a fee covering pattern making and sampling. This is ideal for creators who want to launch quickly without waiting for us to accept the application to become a creator - you’re a creator right away!

If anyone can become a creator with the 'Fast Track' option, does that dilute the brand?

The Fast Track offers a way to start quickly, but quality and brand alignment are still essential. We review all designs and ensure they meet our standards. The 'curated group' represents our core creators, but we want to provide opportunities for emerging talent as well. It's a balance.

Do creators need to hold inventory or manage logistics?

No! Gryning handles production, shipping, and logistics and all the boring stuff! Creators focus on designing and engaging their audience.

How do creators get paid?

Creators earn a revenue share from every sale. Payment details are outlined in our creator agreement.

About Gryning

What is Gryning?

Gryning is an AI-powered fashion house that enables creators to design and launch their own collections using on-demand, nearshore production in Europe. We focus exclusively on circular materials and cutting-edge digital product development.

How is Gryning sustainable?

We focus on circularity, using only natural materials with recycled content, producing on demand, and keeping manufacturing close to customers to reduce emissions. We also provide full transparency with our Digital Product Passport (DPP) and ensure low-impact transport—we do not fly. Additionally, all labels and packaging are free from synthetic and fossil-derived materials.

How does Gryning work?

Creators work with our AI-powered design system to develop their collections. Once a collection is finalized, it is produced on-demand using natural fabrics with recycled content and shipped directly to customers.

Who can create a collection with Gryning?

We collaborate with a curated group of creators—fashion-forward individuals with a unique aesthetic and engaged audiences. If you're interested in joining, reach out to us!

Doesn't Gryning's use of AI take jobs away from human designers?

Our aim is to empower creators, not replace them. Gryning's AI-powered design system Saga is a tool to augment human creativity, not replace it, allowing designers to focus on the artistic and conceptual aspects of their work. We believe AI can democratize fashion design, making it more accessible to a wider range of talent.

"People think AI takes away the human touch, but in reality, it enhances creativity. It’s not replacing designers—it’s empowering us to think and create in new ways." – Jasmine Nilsson, Gryning Creator

What makes Gryning different from traditional fashion brands?

Unlike traditional brands, we:

  • Produce on-demand, minimizing overproduction and waste.
  • Work exclusively with circular, recycled materials.
  • Manufacture in Europe, ensuring ethical, high-quality production.
  • Use AI to streamline product development and transparency.
  • Full transparency through our Digital Product Passport (DPP).
  • No synthetic or fossil-derived materials in fabric, labels or packaging

How is 'on-demand' genuinely more sustainable?

On-demand is fundamentally about preventing overproduction, a massive source of waste in fashion. Yes, it means slightly longer delivery times, but it's a trade-off for true sustainability. We only produce what's ordered, avoiding excess inventory that often ends up in landfills or is incinerated. This is about a conscious shift to a more responsible model.

What is Gryning’s Digital Product Passport (DPP)?

Every Gryning garment comes with a Digital Product Passport (DPP), providing full transparency on materials, production, and impact. By scanning the QR code on your garment, you can see:

  • The origin of the materials
  • Timeline and route of garment
  • The production process
  • End-of-life options for recycling
  • Certificates

What materials do you use?

All Gryning garments are made from natural materials with recycled content, ensuring recyclability. We do not use any synthetic materials.

What percentage of 'natural materials with recycled content' is actually recycled?

We strive for the highest possible percentage of recycled content without compromising quality. We're transparent about the exact breakdown in our DPP. It varies by material, but we always prioritize maximizing recycled content and are continually working to increase it.

What about labels and packaging?

All labels and packaging are made from natural, non-fossil-derived materials—we do not use synthetics or plastics.

Where are Gryning products made?

All Gryning garments are produced in Europe, in close geographical proximity to the end consumer to reduce emissions, ensuring fair wages and high-quality craftsmanship.

Can I collaborate with Gryning as a brand or supplier?

We’re always open to partnerships! Get in touch if you’re interested.

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