About Gryning

The dawn of a new fashion era.

Rooted in Scandinavian design, we focus on bold silhouettes, clean construction, and pieces that carry presence without pretense.

Every garment is made-to-order in Europe, using recycled fabrics. No stock. Minimal waste.

We design dresses for women who lead, move, and create — in silhouettes that are a considered response to real lives and real needs.

They want less, but better.They want edge without noise.They want clothes that feel like them — sharper, clearer, more intentional.

We work differently — by design.

We don’t follow seasons. We don’t overproduce.

We co-create with the women who wear our pieces.

We move fast — to listen, to adapt, to create. But what we make is built to last.

This is not fast fashion.

This is Gryning.

Our Story.

Founded in late 2024 by four visionaries with expertise spanning fashion, technology, and circularity, Gryning represents the convergence of Sweden's design heritage with forward-thinking production methods. Based in Sweden the company is committed to proving that the future of fashion lies not in producing more, but in producing with meaning.

Rooted in Sweden's rich tradition of innovation and minimalist design, our name "Gryning" – meaning "dawn" in Swedish – represents the new day we're bringing to the fashion industry.

Circular Fashion. Made to Order.

At Gryning, our circularity approach combines on-demand production with natural and recycled materials, eliminating overstock while ensuring quality. Our European manufacturing maintains ethical standards and reduces environmental impact from shipping.

Designed with Purpose. Created for Circularity.