About Gryning

the dawn of a new fashion era

We envision a world where creativity knows no bounds. Where your style isn't just worn, but born. Every closet a story, every idea a collection.

Gryning is not just another fashion label — we're transforming how fashion is designed, produced, and consumed. Our breakthrough Saga design platform empowers creators to transform unique visions into ready-to-wear pieces without traditional industry barriers.

Our Commitments

  • Circularity isn't just a buzzword—it's our foundation
  • No synthetics, not made in China, and no mass production
  • Inclusivity isn't a trend—it's our standard
  • Up to 30% creator compensation on every sale

For Creators, By Creators

Our platform opens doors for creators to build their own sustainable fashion brands while earning fair compensation. The Saga platform enables anyone with vision to design complex garments without traditional industry barriers.

Circular Fashion. Made to Order.

At Gryning, our circularity approach combines on-demand production with natural and recycled materials, eliminating overstock while ensuring quality. Our European manufacturing maintains ethical standards and reduces environmental impact from shipping.

GRYNING & CIRCULARITY

Our Story

Founded in late 2024, Gryning is a Swedish fashion technology company born from a shared vision of four founders with diverse expertise in fashion, technology, and circularity. Rooted in Sweden's rich tradition of innovation and minimalist design, our name "Gryning" – meaning "dawn" in Swedish – represents the new day we're bringing to the fashion industry.

Press about Gryning

Scandinavian Mind - Gryning launches circular fashion powered by AI and on-demand production

WTIN - Transforming fashion from the ground up

Habit.se - Techstartup utmanar den traditionella modeaffären: ”Vi vill driva förändring”

Imact Loop - Är detta framtiden för hållbart mode? Techprofilens plattform gör alla till designers

Design & Sell Your Own Dream Dress.

Transform your fashion ideas into circular garments with the help of Saga. Earn up to 30% for every sold item. No design experience needed.

DESIGN WITH SAGA

Shop Circular Fashion.

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