Gryning & Circularity

Redefining fashion production for a better future – one garment at a time.

Made on demand

We've completely reimagined the production process. By producing only what our customers order, we eliminate the industry's traditional overstock problem.

  • Makes only what you order
  • Minimal waste
  • Minimal overstock

Natural materials

We carefully select natural materials blended with recycled fibers, ensuring premium quality while reducing environmental impact.

  • Natural materials with growing recycled content
  • Zero synthetic materials
  • Goal: 100% recycled fibers

Made in Europe

We've transformed the traditional supply chain by producing all garments in Europe, close to our customers. Our local production ensures regulated working conditions with fair wages, while minimizing transport and environmental impact.

  • Short delivery time from production to you
  • Reduced emissions from shipping
  • European production with fair conditions